Global X ETF
Global X manages $50+ billion in assets through specialized ETFs. I enhanced their public-facing website to handle high traffic loads during market hours while maintaining fast page speeds and modern UX.
01 The Challenge
The existing WordPress site struggled with performance during peak market hours and needed a modern refresh to better showcase their investment products to financial advisors and retail investors.
02 The Solution
Rebuilt key components with vanilla JavaScript and optimized asset delivery. Implemented aggressive caching strategies and lazy-loading for complex data visualizations. Worked closely with their marketing team to create an intuitive product discovery experience.
03 The Impact
Improved average page load time by 40%, reduced bounce rate on product pages, and created a scalable foundation for their growing ETF portfolio. The site now handles 3x traffic during market volatility without performance degradation.
Technologies Used
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